Breakthrough Advertising Book By Eugene M. Schwartz Paperback

Breakthrough Advertising by Eugene M. Schwartz is a classic in the world of direct marketing and advertising. Originally published in 1966, the book remains a timeless resource for anyone involved in advertising, copywriting, or marketing.

The book is renowned for its deep insights into human psychology and consumer behavior. Schwartz breaks down the process of crafting powerful and persuasive advertising that connects with the audience on an emotional and psychological level. His approach emphasizes understanding the existing desires and emotions of consumers, then tapping into those feelings with compelling, targeted messaging.

Breakthrough Advertising offers a thorough exploration of the different stages of consumer awareness and how to communicate with prospects at each stage. Schwartz identifies five levels of customer awareness—from those who have no idea about your product to those who are already convinced they need it—and explains how to tailor your advertising to meet the specific needs and mindset of each group.

Book title : Breakthrough Advertising

Author : Eugene M. Schwartz

Language ‏ : ‎ English

Paperback‏ ‏ : ‎ 236 pages

ISBN-10 ‏ : ‎ 0887232981

ISBN-13 ‏ : ‎ 978-0887232985